On Demand 2019

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Welcome to the On Demand Page for DigiMarCon UK 2026.

Master Classes (On Demand)

Wednesday, September 3rd, 2019
Below are the slide decks and videos for all the Master Classes on Wednesday, September 3rd, 2019 at the InterContinental London Park Lane Hotel in London, UK.

UKIE-2019-01
Voice Marketing Master Class
John Campbell
Managing Director & Founder
Rabbit & Pork
Overview
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Overview
In 2019 voice will become less about “I want to know” and more about “I want to do”.    This will usher in a new era of smart, personalized, omnipresent assistants accessible via multiple devices and in multiple languages and may truly mean the age of touch comes to an end! My session will explore different ways of having a dialogue-based interaction through voice that will gives brand an important opportunity to redefine their proposition using completely new variables. This encourages them to get creative and think outside of the box to make full use of the voice assistant experience.
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UKIE-2019-02
Influencer Marketing Master Class
Laricea Roman-Halliday
Head of Digital
The Specialist Works
Overview
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Overview
Infuencers – real growth channel or just a unicorn? Providing an intro to the current influencers’ landscape, challenges and opportuntities as well as best practice examples and tips on how to position this channel in the digital mix.
Finally recommendations on how does success look like and measurement advice.
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UKIE-2019-03
Social Media Marketing Master Class
Catalin Matei
Chief Executive Officer
Increase Media
Overview
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Overview
How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long-term, from strategy to tactics, in order to differentiate yourself from your competition.

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UKIE-2019-04
Gamification Master Class
Becky Simms
Founder and CEO
Reflect Digital
Overview
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Overview
Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you to understand what gamification is and the benefits that can be woven into a gamification strategy. It will give you a clear planning strategy for your first gamification campaign that you can implement. Finally, it will help you qualify what measures you should have in place to ensure you can report on the campaign successes.

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UKIE-2019-05
Conversion Rate Optimization Master Class
Richard Fenner
CRO Specialist
Space Between
Overview
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Overview
Putting the Customer First – with Conversion Rate Optimization. Learn all about how the ideology of “putting the customer first” is actually put into practise with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods for your own brand.

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General Sessions (On Demand)

Thursday, September 3rd, 2019
Below are the slide decks and videos for all the General Sessions on Thursday, September 3rd, 2019 at the InterContinental London Park Lane Hotel in London, UK.

UKIE-2019-06
2019 Digital Marketing Trends That Matter
Shelley Grierson
Director of Marketing
Space Between
Overview
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Overview
Energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what’s more chaff than wheat and what’s on the horizon.
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UKIE-2019-07
How KLM is Using Social Media as an R&D Lab for Customer-Centric Innovation
Sharon Geervliet
Social Media Manager
KLM Royal Dutch Airlines
Overview
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Overview
With over 350 agents, KLM Royal Dutch Airlines has the largest social media service team in the world. The over 200.000 unique individuals that contact KLM every week via social media are a huge source of feedback and inspiration for the airline that aims to be the most customer-centric European network carrier. They inspired many KLM innovations – from hyper personalised social ads to automated boarding passes (>50% of digital boarding passes are now sent via Messenger), full travel journeys on voice and augmented reality (from luggage scan to entertainment). Sharon Geervliet will highlight several recent social innovations, KLM’s immensely successful augmented reality luggage scan (world’s first), KLM’s Family Update service on Whatsapp (world’s first) and KLM’s GIFs (over half a billion impression without media budget).
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UKIE-2019-08
Data Driven Social Media Marketing
Kieran S-Lawler
Senior Social Media Strategist
Hallam
Overview
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Overview
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.
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UKIE-2019-09
How To Create Connected B-to-B Technology Experiences
Kate Lechowicz
Head of Events, EMEA Marketing
VMware
Overview
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Overview
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
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UKIE-2019-10
Creative Content – The Good, The Bad and the Unsharable
Lee Wilcox
CEO / Founder
On The Tools
Overview
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Overview
Understand how to make your brand content stand out on social. This talk will cover the do’s and more importantly the don’ts of content creation. Drawing on experience from working with both b2b and b2c brands, Lee Wilcox will give insight into best practices and how you can implement them.
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UKIE-2019-11
How to Inject Creativity into Your Digital Marketing Strategy
Beverley D’Cruz
Chief Marketing Officer – UK
Pizza Hut
Overview
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Overview
Brands today have a matter of seconds to capture the attention of customers – who are more cynical than ever before. With time-frames getting shorter and screens getting smaller, brands are looking for creative strategies which engage audiences. However, creativity is often separated from digital strategy. Digital can be overlooked as a world of metrics and short-term thinking. Even though digital is highly measurable, this does not mean it should lack creative. In this session, Beverley D’Cruz, CMO at Pizza Hut UK, explains how to inject creativity into your digital marketing strategy.
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UKIE-2019-12
Buy-ology – Align your Digital and Social Marketing with How People Actually Engage and Buy Online
Adrian Marks
CEO / Founder
Enjoy Marketing
Overview
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Overview
Adrian will be speaking on how people tick – and click. We are irrational, emotional and impulsive in 90% of our purchasing decisions – yet almost always logically justify every action we take. ‘Why’ people buy and what you need to do to align your digital marketing and social selling activity to fit this behavioural process will be at the core of this impactful, insightful, and story filled presentation.
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UKIE-2019-13
What Amazon Learned About Creating Rewards Campaigns
Mike Hines
Head of Partner Success
Amazon
Overview
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Overview
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing a service to run those campaigns. This presentation includes results from Amazon’s campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn’t). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner supplied solution.
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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning

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