On Demand

Home » On Demand

Welcome to the On Demand Page for DigiMarCon UK 2019.

Master Classes (On Demand)

Wednesday, September 4th, 2018
Below are the slide decks for all the Master Classes on Wednesday, September 4th, 2018 at the Sofitel London Heathrow Hotel in London, UK.

EUROPE-2018-01
Digital Marketing Persona Master Class
Andrew Chow
Managing Director
Ideas & Concepts
Overview
View the Video
View Slides
Overview
What type of Digital Marketing Manager are You? No one knows what shaped our personality or why we think, speak and behave in a certain way. It forms our world, the way we respond to the world around us and with the people we love, avoid and work with. Our personality determines the preference of our digital marketing strategies and also determines the kind of content creation for our social media engagement. This master class highlights the key personality differences and how it affects our strategy and focus on the prospect and consumers.
View the Video
View Slides

EUROPE-2018-02
Social Media Marketing Master Class
Zoe Cairns
Social Media Strategist
ZC Social Media
Overview
View the Video
View Slides
Overview
Social Media; What’s New, What’s Hot, What’s Not!
Learn the latest updates, features and algorithms with Zoe and how you can get the maximum from your social media activities with the newest changes. Zoe will also discuss what’s not hot and how to avoid making the mistakes to try and get the most reach for the sake of large analytical numbers.
View the Video
View Slides

EUROPE-2018-03
Conversion Rate Optimisation Master Class
Khalid Saleh
Chief Executive Officer
Invesp
Overview
View the Video
View Slides
Overview
The Conversion Optimization System: 14 Steps for More Conversions and More Sales

Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O’Reilly and many others.

Be prepared to discover the real secret of conducting a successful CRO project including:

1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test

View the Video

View Slides
EUROPE-2018-04
Video Marketing Master Class
Steven Lloyd-Barlow
Director
VidBuild
Overview
View the Video
View Slides
Overview
Join Steven Lloyd-Barlow, Co-Founder, Director, Technology Influencer and Speaker, for a session on do-it-yourself video content for social media. With video content leading the charge in digital marketing globally, now is the time to get onboard, and take your content to the next level. Leave the session knowing exactly how to justify and pitch it to your business leaders, how to create it yourself quickly and easily, and know exactly what to do with it once you’re done. This is a session that will change how you produce your current marketing, and is not to be missed.

3 Takeaways

1) Knowing the facts and figures that justify video content as part of a well-formed marketing strategy
2) The tools and tricks to producing this video yourself
3) All the details you need to know to use your video content on the right channels, in the right way, to connect with the right people

Session Goals

This session aims to provide delegates the tools and knowledge to start a successful video strategy immediately. Regardless of the level that the delegates are starting at, whether a newbie to video or already using it regularly in their content marketing, this session will be one of the key value take homes of the day. The session is visual, engaging, and uses a Pseduo-brand example to really show delegates exactly what to do and how to create tv-quality advertising on a shoestring.

View the Video

View Slides
EUROPE-2018-05
Brand Storytelling Master Class
Simon Kelly
Chief Executive Officer
Story Worldwide
Overview
View the Video
View Slides
Overview

Every agency/brand/marketer understands the importance of storytelling, however there is a real rigor to effective storytelling. This course let’s you in on the battle-tested approach we’ve honed over the past 15 years.This hands-on session will take attendees on a journey through the three stages of storytelling, after a short explanation on why storytelling is a much more powerful marketing approach than traditional advertising.

First of all is the story finding stage, during which we’ll delve deeply into the ways in which a brand can understand and reveal its true and own-able narrative.

We’ll dig deep into your brand’s core DNA to uncover the distinct truth that most powerfully resonates with people. The result is your Story Platform. Think of it as the north star that will inspire and connect all of your brand’s future communication. Next follows the story testing stage, where we test various creative narrative concepts all anchored by the Story platform. This process is aided and abetted by the use of a proprietary tool, Storyscore. Finally we’ll show how the results of the test can be brought to life through the story making process.
This masterclass is very practical, supported by real life brand examples and will give attendees useful and practical know-how that they can be put into practice immediately.

View the Video

View Slides

General Sessions (On Demand)

Thursday, September 5th, 2018
Below are the video and slide decks for all the General Sessions on Thursday, September 5th, 2018 at the Sofitel London Heathrow Hotel in London, UK.

EUROPE-2018-06
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018
David Reilly
Managing Director
Let’s Learn Digital
Overview
View the Video
View Slides
Overview
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
View the Video
View Slides
EUROPE-2018-07
Content with Feeling
Keren Lerner
CEO and Founder
Top Left Design
Overview
View the Video
View Slides
Overview
Content marketing gives you a chance to share with your audience (insight, education, personality) and let them get to know you. It can allow them also to feel you really understand them. In this way it has the power to help you build relationships. If you harness the power of content marketing with a high level of quality and creativity, you can raise awareness, build relationships, communicate key messages and open doors – and create a feeling of being connected. Keren will share how your awareness of the feelings, worries and emotions of your audience can inspire content that really resonates with them.
View the Video
View Slides
EUROPE-2018-08
Marketing in the Age of Experience
Tom Szirtes
Chief Executive Officer
Mbryonic
Overview
View the Video
View Slides
Overview
We are entering an age of experience in which brands have to move beyond product orientated communications to providing experiences that embody the lifestyle their customers aspire too. Immersive technologies like AR and VR provide new engaging ways for brands to tell the stories that are important to them in an experiential way. In this presentation Tom will discuss the state of art in this technology and how it can be used to deliver effective marketing and sales campaigns that deliver ROI.
View the Video
View Slides
EUROPE-2018-09
Social Media Marketing: Beyond Likes, Shares, and Cat Photos
Praval Singh
Senior Product Marketing Leader
Zoho
Overview
View the Video
View Slides
Overview
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
View the Video

View Slides
EUROPE-2018-10
Esports for Business Impact: How to Successfully Navigate One of the Fastest Growing Industries in the World
Chris Parnell
Marketing Manager
Kairos Media
Overview
View the Video
View Slides
Overview
Esports, known as Electronic Sports, is a form of organised multiplayer video gaming events, typically between professional ‘gamer’ athletes in a live setting.

The explosive growth of this incredible industry has started catching the eye of huge-spending marketers including Audi, Coca-Cola, PepsiCo, Gillette and Bud Light. They are among the brands putting money into esports in hopes to reach the sport’s demographic sweet spot: males between the ages of 21 to 35 who are increasingly hard to reach via traditional advertising.

“if you are a CMO are you are not in esports in 2017, you are going to risk getting fired” (Tobias Sherman – Global Head of esports at WME-IMG)

It’s on the rise, but how and why should brands invest? What’s the right path? In this session we explore this topic further and begin to un-pick this incredible sector.

View the Video

View Slides
EUROPE-2018-11
Hack the Buyer Brain: How Decision Science Is Ruining Your Marketing
Kenda Macdonald
Chief Executive Officer
Automation Ninjas
Overview
View the Video
View Slides
Overview
Attention is your new battle ground – how do you get and keep the attention of your prospects? Learn how prospects actually make decisions, and discover how your marketing is failing your prospects. You’ll get insight into how the brain really works, why some of your marketing is missing the mark completely, and you’ll leave with a set of questions and tools you can use to make sure you’re always getting the kind of attention you’re looking for.
View the Video
View Slides
EUROPE-2018-12
Artificial Intelligence or is it Intelligence Amplified?
Simon Jacobson
Search Advertising Lead – UK
Microsoft
Overview
View the Video
View Slides
Overview
At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session as Simon Jacobson, Sales Lead at Microsoft Search Advertising, walks through how Microsoft [and Bing] is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as the era of touch as a primary user interface is disrupted and we usher in the era of conversational through voice, bots and mixed reality. In this session Simon will also cover real life examples of how through the power of AI we are helping empower every person and every organization on the planet to achieve more.
View the Video
View Slides
EUROPE-2018-13
Video – The New Search
Roey Rafael
Paid Growth Director
Envato
Overview
View the Video
View Slides
Overview
At Wix.com as well as Envato, we have been perfecting the methodology for using online video to generate sales and drive user action. From creatives through targeting to measurement, we will review the key points that enabled us to elevate YouTube specifically to one of our leading direct-response acquisition channel.
View the Video
View Slides
EUROPE-2018-14
In-housing or Out-housing in 2019: When and Where to Use Agencies to Make the Biggest 5 Differences to Your Business
Darren Goldie
Advisory Board Member
Various MarTech Startups
Overview
View the Video
View Slides
Overview
To close this inaugural Europe & UK event, Darren will be sharing the top trends you will need to prepare for to ensure your company is ready for the huge changes facing the marketing industry over the next 18 months. In a never before seen presentation, Darren will share how he is investing his time and money to ensure he stays ahead of the competition and deliver real growth ahead of the market.
View the Video
View Slides

The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 10 countries (United States, Canada, Mexico, Australia, United Kingdom, Netherlands, Singapore, India, United Arab Emirates and South Africa), across 15 cities (New York, Toronto, San Francisco, Houston, Los Angeles, Chicago, Orlando, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, Johannesburg and Online). Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5 Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit https://www.linkedin.com/groups/2661359/). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.