London Attractions

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It’s little wonder London is one of the world’s top tourist destinations, attracting upward of 15 million visitors each year. Britain’s capital city is a vibrant arts and entertainment center (its theaters are always busy), and 50 years after the Beatles, the country’s music scene still rocks.

London also offers one of the planet’s greatest concentrations of cultural attractions. From royal palaces to the people’s parliament, from museums and churches to riding a giant Ferris wheel for breathtaking views, you could spend endless days exploring London’s sites without ever running out of unique things to see and do. An added bonus is that many of the most popular places to visit are free.

 

Buckingham Palace and the Changing of the Guard

Buckingham Palace and the Changing of the Guard

 

One of Britain’s most iconic buildings, Buckingham Palace is also the scene of London’s most popular display of pomp and circumstance, the Changing of the Guard. Drawing crowds at 11:30am in every season, this colorful and free display of precision marching and music also takes place at St. James’s Palace where you can follow the band along The Mall as they march between sites.

Buckingham Palace was built in 1837 and has been the London residence of the Royal Family since Queen Victoria’s accession. If you’re wondering whether the Queen is in, look at the flagpole atop the building: if the royal standard is flying day and night, she’s at home. On special state occasions, she and members of the Royal Family may even emerge on the central balcony.

When she’s away at her summer palace in Scotland, visitors can purchase tickets for tours of the State Rooms, the Queen’s Gallery, and the Royal Mews. One of the best ways to tour the palace, see the Changing of the Guard, and experience a traditional afternoon tea, is on a 4.5-hour Buckingham Palace Tour Including Changing of the Guard Ceremony and Afternoon Tea. This tour is a very efficient way of seeing the highlights in a short period of time, and having a knowledgeable guide to explain the history makes the whole experience that much more enjoyable and relevant for first time visitors.

The Tower of London and Tower Bridge

 

From prison to palace, treasure vault to private zoo, the magnificent Tower of London has fulfilled many different roles down the centuries. One of Britain’s most iconic structures, this spectacular World Heritage Site offers hours of fascination for visitors curious about the country’s rich history – after all, so much of it happened here. Inside the massive White Tower, built in 1078 by William the Conqueror, is the 17th-century Line of Kings with its remarkable displays of royal armaments and armor. Other highlights include the famous Crown Jewels exhibition, the Beefeaters, the Royal Mint, and gruesome exhibits about the executions that took place on the grounds. The adjacent Tower Bridge, its two huge towers rising 200 feet above the River Thames, is one of London’s best-known landmarks.
For the best use of your time, especially during the busy summer season, purchase the Tower of London Entrance Ticket Including Crown Jewels and Beefeater Tour in advance, to bypass the ticket office lines. This ticket guarantees the lowest price, helps avoid the crowds, and saves time and hassle.

The British Museum

 

Displaying one of the world’s finest collections of antiquities, the British Museum contains more than 13 million artifacts from the ancient world. With priceless objects from Assyria, Babylonia, China, Europe, and elsewhere, it’s hard to know where to begin. But most tourists head first for the museum’s most famous exhibits: the controversial Elgin Marbles from the Parthenon, the Rosetta Stone, the colossal bust of Ramesses II, the Egyptian mummies, and the spectacular hoard of 4th-century Roman silver known as the Mildenhall Treasure.

Big Ben and Parliament

 

Nothing says “London” more emphatically than the 318-foot tower housing the giant clock and its resounding bell known as Big Ben. It’s as iconic a landmark as Tower Bridge. The tolling of Big Ben is known throughout the world as the time signal of BBC radio. Below it, stretching along the Thames, are the Houses of Parliament, seat of Britain’s government for many centuries and once the site of the royal Westminster Palace occupied by William the Conqueror. Tours of the parliament buildings offer a unique chance to see real-time debates and lively political discussions. From Parliament Square, Whitehall is lined by so many government buildings that its name has become synonymous with the British government.

National Gallery

 

Ranking among the top art museums in the world, London’s National Gallery represents an almost complete survey of European painting from 1260 until 1920. The museum’s greatest strengths are in its collections of Dutch Masters and Italian Schools of the 15th and 16th centuries. Among its highlights are a cartoon (preliminary sketch) of the Madonna and Child by Leonardo da Vinci, Michelangelo’s The Entombment, Botticelli’s Venus and Mars, van Gogh’s Sunflowers, and The Water-Lily Pond by Monet.

The Victoria and Albert Museum

 

The Victoria and Albert Museum (aka the V&A) is part of a South Kensington-based group of museums that includes the Natural History Museum and Science Museum. Founded in 1852, the V&A covers close to 13 acres and contains 145 galleries spanning some 5,000 years of art and related artifacts. Exhibits include ceramics and glass, textiles and costumes, silver and jewelry, ironwork, sculpture, prints, and photos.

Piccadilly Circus and Trafalgar Square

 

Two of London’s best-known tourist spots, these famous squares lie not far apart and mark the gateways to Soho, London’s lively theater and entertainment district. Trafalgar Square was built to commemorate Lord Horatio Nelson’s victory over the French and Spanish at Trafalgar in 1805. Nelson’s Column, a 183-foot granite monument, overlooks the square’s fountains and bronze reliefs, which were cast from French cannons. Admiralty Arch, St. Martin-in-the-Fields, and the National Gallery surround the square. Piccadilly Circus marks the irregular intersection of several busy streets – Piccadilly, Regent, Haymarket, and Shaftesbury Avenue – and overlooking this somewhat untidy snarl of traffic stands London’s best-known sculpture, the winged Eros delicately balanced on one foot, bow poised. “It’s like Piccadilly Circus” is a common expression describing a busy and confusing scene.

The Two Tates: Tate Britain and Tate Modern

 

Once collectively known as the Tate Gallery, London’s two Tate galleries – Tate Britain and Tate Modern – comprise one of the world’s most important art collections. Opened in 1897 as the basis of a national collection of significant British art, the gallery continued to make acquisitions and needed more space to properly display its collections. The end result was the establishment of Tate Britain, in Millbank on the north side of the Thames, as home to its permanent collection of historic British paintings. A superbly transformed power station across the Thames became home to the modern art collections. Art lovers can spend a whole day viewing both sites, conveniently connected by high-speed ferry.

Churchill’s War Rooms

 

Among the most fascinating and evocative of London’s historic sites is the perfectly preserved nerve-center from which Prime Minister Winston Churchill directed the British military campaigns and the defense of his homeland throughout World War II. Their Spartan simplicity and cramped conditions underline the desperate position of England as the Nazi grip tightened across Europe. You’ll see the tiny cubicle where Churchill slept and the improvised radio studio where he broadcast his famous wartime speeches. Simple details, such as Clementine Churchill’s knitting wool marking the front lines on a map of Europe, bring the era to life as no museum could possibly do.

Hyde Park

 

Covering 350 acres, Hyde Park is London’s largest open space and has been a destination for sightseers since 1635. One of the park’s highlights is the Serpentine, an 18th-century man-made lake popular for boating and swimming. Hyde Park is also where you’ll find Speakers’ Corner, a traditional forum for free speech (and heckling). Another Hyde Park landmark is Apsley House, former home of the first Duke of Wellington and purchased after his famous victory at Waterloo. Now a museum, it houses Wellington’s magnificent collections of paintings, including Velázquez’s The Waterseller of Seville, along with gifts presented by grateful European kings and emperors. England’s greatest hero is also commemorated at the Wellington Arch.

St. Paul’s Cathedral

 

The largest and most famous of London’s many churches – and undoubtedly one of the most spectacular cathedral’s in the world – St. Paul’s Cathedral sits atop the site of a Roman temple. The previous church structure was destroyed in the Great Fire of 1666, and Sir Christopher Wren designed the rebuild. Today, the twin Baroque towers and magnificent 365-foot dome of St. Paul’s are a masterpiece of English architecture. If you’re up to it, be sure to walk the stairs with their spectacular views of the dome’s interior, including the Whispering Gallery.

Covent Garden

 

The market halls of Covent Garden are only the beginning of the neighborhood, which encompasses the shops and restaurants of Long Acre and other adjacent streets, those of Neal’s Yard and Seven Dials, as well as the Central Square with its street performers. The halls and arcades of Covent Garden Market are lined with specialty shops and kiosks selling everything from fine handcrafts to tacky souvenirs. Housed in the former flower market, you’ll find the London Transport Museum, filled with historic buses, trolleys, and trams. This area is also where you’ll find the Royal Opera House.

The London Eye

 

Built to mark London’s millennium celebrations in 2000, the London Eye is Europe’s largest observation wheel. Its individual glass capsules offer the most spectacular views of the city as you embark on a circular tour rising 443 feet above the Thames. The journey lasts 30 minutes, often quicker than the time spent lining up for your turn. If you can, reserve your time in advance. The best option is to skip the line completely with a London Eye: Skip-the-Line Ticket. This advance ticket allows you to take a flight at any time on the day you plan to visit.

Address: Riverside Building, County Hall, Westminster Bridge Rd, London

Hampton Court Palace

 

Another great Thames-side attraction, Hampton Court is one of Europe’s most famous palaces. Its Great Hall dates from Henry VIII’s time (two of his six wives supposedly haunt the palace), and it’s where Elizabeth I learned of the defeat of the Spanish Armada. Other interesting features include the Clock Court with its fascinating astronomical clock dating from 1540, the State Apartments with their Haunted Gallery, the Chapel, the King’s Apartments, and the Tudor tennis court. The gardens are also worth visiting – especially in mid-May when in full bloom – and include the Privy Garden, the Pond Garden, the Elizabethan Knot Garden, the Broad Walk, an area known as the Wilderness, and of course, the palace’s famous Maze.

Greenwich and Docklands

 

For centuries the hub of Britain’s naval power, Greenwich is best known to tourists as the home of Cutty Sark, the last of the 19th-century tea clippers that sailed between Britain and China. The ship is adjacent to the Discover Greenwich Visitor Centre,with its exhibits showcasing more than 500 years of maritime history, and the Palladian mansion known as Queen’s House. The impressive collections of the National Maritime Museum, the largest of its kind in the world, illustrate the history of the Royal Navy. One of the most unusual things to do in London is standing with one foot in each hemisphere, astride the Meridian Line in the Meridian Building in the Royal Observatory.

The revitalized Docklands across the river has been transformed into an international place of business and recreation, filled with some of London’s smartest new restaurants. The excellent Museum of London Docklands, in the old Georgian warehouses, brings to life the river, port, and its people from Roman times to the present through hands-on displays that are especially interesting for children.

Kew Gardens

 

Kew Gardens – officially called the Royal Botanic Gardens – is situated in southwest London on the south bank of the Thames and is a wonderful place to spend time as you enjoy the numerous plants grown amidst its 300-acres. Laid out in 1759, the gardens became government property in 1841. In 1897 Queen Victoria added Queen’s Cottage and the adjoining woodland. A variety of tours are available free with admission, and many musical and cultural events are held here throughout the year.

 

Westminster Abbey

 

Another location with a long association with British royalty, Westminster Abbey stands on a site that’s been associated with Christianity since the early 7th century. Officially known as the Collegiate Church of St. Peter in Westminster, Westminster Abbey was founded by Edward the Confessor in 1065 as his place of interment. From his burial in 1066 until that of George II almost 700 years later, most sovereigns were not only crowned here but they were buried here, too. More recently, it’s become famous as the preferred location for Royal Weddings.

Where to Stay in London for Sightseeing

London’s top tourist attractions are spread out over several different areas of the city. If you want to spend time sightseeing, it’s a good idea to base yourself in a central location and use the city’s excellent public transport system to travel between the sites. Here are some highly-rated hotels in central London:

  • Luxury Accommodation: When it comes to posh hotels, the grande dames still grace the list of London’s best. Pampering guests for more than a century are The Goring, a stone’s throw from Buckingham Palace, while The Langham, in the heart of the West End, has played host to royals and celebrities for more than 150 years. A few steps from Trafalgar Square is the Corinthia Hotel London, with a rooftop terrace and luxurious afternoon teas. The Ritz London, also known for teas, is handy to the posh shops of Mayfair.
  • Mid-Range Accommodation: The Fielding Hotel, a popular boutique property, places you right near Covent Garden, one of the city’s most touristy areas. Handy for those arriving by train from Heathrow or Gatwick airports, The Grosvenor Hotel is right over Victoria Station. About a 15-minute stroll from Covent Garden, Bloomsbury was once London’s literary hub and is now home to one of the city’s top attractions, the British Museum, as well as highly-rated mid-range hotels such as The Montague on the Gardens and The Bloomsbury Hotel London. Both are also a short stroll from Oxford Street shopping.
  • Budget Accommodation: If you’re watching your wallet, the Premier Inn London Kensington is an affordable option minutes from museums and Earls Court tube station. You can also head north and try The Alhambra Hotel or Jesmond Dene Hotel, both near busy King’s Cross tube station, a major transport hub.

Tips and Tours: How to Make the Most of Your Visit to London

  • Seeing the Sights. One of the best ways to see the sights of London is on a traditional, double-decker Hop-On Hop-Off London Sightseeing Tour. This has been the classic sightseeing tour for years, and it’s popular for a reason: it’s easy, convenient, informative, and ensures you see the most important attractions. Tickets are flexible, with open dates, and are valid for a 24-hour period. Even if you are in London for several days, this is a great way to spend a day getting oriented, especially for first-time visitors to the city.
  • Day Trips. Beyond the city, there are some excellent sights that can be easily visited on a day trip tour from London. The Stonehenge, Windsor Castle, and Bath Day Trip from London is an 11-hour guided trip that takes visitors to these must-see destinations. It’s a great way to see the surroundings without the hassle of driving, navigating, and parking.
  • Harry Potter Experience. Fans of Harry Potter will definitely want to take the Warner Brother’s Studio Tour – The Making of Harry Potter for a behind-the-scenes look at the creation of the movie and a walk through the incredible sets where the film was made. Visitors can explore the site on their own, see the costumes and props, wander through the Great Hall, and learn about the whole experience of filming. The tour includes transportation to and from the studios from central London and an entrance ticket.

More Must-See Destinations near London

Although it has the highest number of the country’s most popular attractions, London is also a good starting point for seeing more of England. Several top points of interest are close enough for day trips: Stonehenge and the cathedral town of Salisbury, Windsor and the spectacular Windsor Castle, and Canterbury with its magnificent cathedral are all within a two-hour radius. The Roman and Georgian city of Bath and the seaside resort of Brighton are easy to reach by train, as are the university towns of Oxford and Cambridge. You’ll need longer to cross over into Wales and its capital of Cardiff.

London Map – Tourist Attractions

London Map – Tourist Attractions

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DigiMarCon is a contractor and provides co-branded products and/or services to Web sites hosted and operated by companies other than DigiMarCon ("Channel Partner Web sites"). You can only access these co-branded content and products and/or services through the Channel Partner Web site. The co-branded DigiMarCon pages that you may access through a Channel Partner Web site have different registration processes and opportunities for information collection, and Personal Information that you provide on these pages may be shared with the Channel Partners. Each of these co-branded DigiMarCon sites has its own privacy policy posted on that site. Therefore, if you visit one of these co-branded DigiMarCon sites, please read the privacy policy that is posted on that site, as well as the individual privacy policy of the Channel Partner Web site.

In addition to the Third Party Contractor Web sites that you may access as described above, for your convenience there are links to Web sites operated by companies other than DigiMarCon that are not contractors who provide content, products, and/or services through our Web site ("Third Party Web sites"). These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors or affiliated business partners of DigiMarCon. DigiMarCon does not disclose your Personal Information to these Third Party Web sites without obtaining your consent. DigiMarCon does not endorse and is not responsible for the privacy practices or content of these sites. If you choose to link to one of these Third Party Web sites, you should review the privacy policy posted on this other site to understand how that Third Party Web site collects and uses your Personal Information.

DigiMarCon may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. We might also inform a company that performs services or that provides products and/or services to DigiMarCon (that may or may not be a DigiMarCon business partner or an advertiser on our site) that "50% of our users live in the USA" or that "85% of our users have purchased products and/or services which can be downloaded from DigiMarCon Web site." Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We may not limit the third parties' use of the Aggregate Information.

DigiMarCon wants your Personal Information to remain as secure and accurate as possible. We implement appropriate measures and processes to protect your Personal Information and maintain its quality, such as encryption. Although we make reasonable efforts to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that thieves could find a way to thwart our security systems.

You will be given the option to opt in or sign up for recurring informational/promotional e-mails from DigiMarCon and/or third parties. You may opt out of receiving e-mails from or on behalf of DigiMarCon. You may opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, click on the "reply" button in your mail program, then type in the word "UNSUBSCRIBE" in the "Subject" field and send. DigiMarCon Customer Service will unsubscribe you.

You may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.

This privacy statement applies only to the Site. The DigiMarCon Web site does contain links to other sites. Once you enter another Web site (whether through an advertisement, service, or content link), be aware that DigiMarCon has no control over and is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each and every Web site that you visit through a link or advertisement on DigiMarCon Web site or any site that collects Personal Information from you.

You can always contact us in order to (1) delete your Personal Information from our systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at update@digimarcon.com. Such changes will not have any effect on other information that DigiMarCon maintains. If you have a complaint or problem you may e-mail us at support@digimarcon.com and the customer service department will forward your complaint to the appropriate internal DigiMarCon department for a response or resolution. We try to answer every e-mail in a timely manner but are not always able to do so.

You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to DigiMarCon from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will endeavor to delete all Personal Information stored in the databases we actively use for research and daily business activities, as well as other readily searchable media.

In the future and without notice to you, we may make significant or non-significant changes to our privacy policy affecting the use of the Personal Information you provide to us or other information we have gathered. You should visit our Web site from time to time and read our Privacy Policy then in effect to familiarize yourself with the current version.

Thank you for visiting our web site. This privacy policy tells you how we use personal information collected at this site. This privacy policy ("Privacy Policy") will tell you what information we collect about you and about your use of our Web site (“Site”). It will explain how we protect that information and what choices you have about how it is used. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. We encourage you to read this Privacy Policy carefully so that you will understand clearly how DigiMarCon, LLC ("DigiMarCon") may collect and use information provided by you.

  • What personally identifiable information of yours is collected;
  • What organization is collecting the information;
  • How the information is used;
  • With whom the information may be shared;
  • What choices are available regarding collection, use and distribution of the information;
  • What kind of security procedures are in place to protect the loss, misuse or alteration of information under our control; and,
  • How you can correct any inaccuracies in the information.

I. INFORMATION COLLECTED BY SEARCH EXPERIENCES OR ON SEARCH EXPERIENCES BEHALF

Personally identifiable information (Personal Information) is information that can be used to identify or contact you. We collect the Personal Information that you provide to us in two general and distinct ways: (1) when you choose to purchase various services or products offered by DigiMarCon and/or its affiliated business partners, or (2) when you choose to participate in surveys or send e-mails to DigiMarCon. This Site is not intended for use by persons under eighteen (18) years of age. DigiMarCon does not knowingly collect Personal Information from or about children under the age of eighteen (18).

You may view or use our Site without registering or submitting any Personal Information. In that case, the only information we collect will be non-personal information collected through the use of cookies or web beacons (see details below). However, in order to have access to certain products and services available on the Site, you are required to complete a registration form and provide other information, including Personal Information, reasonably necessary for us to provide the products and/or services for you.

We collect anonymous, non-confidential, and non-personal information when you use our site, send us e-mails, or respond to special promotions or newsletters that we may send to you from time to time. For example, cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (such as the chat rooms you visited, whether you submitted orders for services or products, etc.). Every computer is assigned a different cookie by DigiMarCon. The information collected by cookies helps us dynamically generate advertising and content on web pages or in e-mails specifically designed for you and also allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. It may be possible to link non-personal cookie information to Personal Information collected. You may be able to turn off cookies in your browser, but this may hinder our ability to provide you with certain services or your ability to enjoy certain features of the Site.

In limited circumstances we also may use "web beacons" to collect anonymous, non-personal information about your use of our Web site and the sites of selected affiliated partners, and your use of e-mails, special promotions or newsletters we may send to you from time to time. Web beacons are tiny graphic image files imbedded in a web page or e-mail that provide a presence on the web page or e-mail and send back to its home server information from the Users' browser. The information collected by web beacons allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails, and for what purposes. It may be possible to link non-personal web beacon information to Personal Information collected.

As noted in the discussions of cookies and web beacons (see above), we collect anonymous, non-personal information about your use of e-mails and newsletters that we may send to you from time to time. In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your browser may be momentarily directed to the site of a third party which, acting on DigiMarCon behalf (see Disclosure to Web site Service and Content Contractors, below), notes or "counts" your response to the e-mail or newsletter before re-directing your browser to its proper destination. This re-direction process will not be apparent to you.

Sponsors, business partners or advertisers on the Site or in e-mails, special promotions or newsletters we may send to you from time to time may also use their own cookies or web beacons when you click on their advertisement or link to their site or service, or even if the advertisement simply appears on a page or in an e-mail that you are viewing. Some advertisers use companies other than DigiMarCon to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect non-personal information through the use of cookies or web beacons on our Web site. In certain situations, information collection may be facilitated by momentarily directing your browser to the site of an Ad Server or other third party acting on behalf of the sponsor, business partner, or advertiser before re-directing your browser to its proper destination (e.g., back to DigiMarCon to show the ad, or to the advertiser's Web site); this re-direction process will not be apparent to you. We do not control these third parties' use of cookies or web beacons, or how they manage the non-personal information they gather through them. However, you should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use cookies and how they use the information they collect through the use of cookies or web beacons on their own sites.

This Privacy Policy does not apply when you use DigiMarCon public forums if and when they become available. As a service to our users, DigiMarCon may feature chat rooms and bulletin boards where users can share information and support one another or where users can post questions for other users to answer. You should be aware that any information shared in a chat room, bulletin board, or other type of posting is public information and may be seen, disclosed to or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any personal information in any public forum.

This Privacy Policy does not apply to any information, such as business information, resumes, ideas, concepts or inventions sent to DigiMarCon by e-mail to the various DigiMarCon departments listed on the DigiMarCon Web site. If you want to keep business information, resumes, ideas, concepts or inventions private or proprietary, do not send them in an e-mail to DigiMarCon. We try to answer every e-mail in a timely manner, but are not always able to do so.

II. DISCLOSURE OF YOUR INFORMATION

Except as set forth in this Section II, or as specifically agreed to by you, DigiMarCon will employ best efforts to not use or disclose any Personal Information it gathers from you unless reasonably required in order to answer your questions, provide products and/or services you may request or purchase from DigiMarCon (such as, information we need to share with our credit card internet gateway), or to comply with governmental or internal record-keeping requirements as reasonably required. We may release Personal Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a financial threat to you or others. In the event that we are legally compelled to disclose your Personal Information to a third party, we will notify you unless doing so would violate the law or court order.

DigiMarCon may disclose Personal Information to its corporate subsidiaries or entities affiliated with DigiMarCon. Any Personal Information provided to DigiMarCon subsidiaries or entities affiliated with DigiMarCon will be treated by those subsidiaries and affiliated entities in accordance with the terms of this Privacy Policy.

DigiMarCon operations and maintenance contractors may sometimes have limited access to your Personal Information in the course of providing products or services to DigiMarCon. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to operation and maintenance of our Web site. These contractors also may have access to your e-mail address to send newsletters or special promotions to you on our behalf or to send e-mails to you for purposes such as conducting market research on our behalf. Access to your Personal Information by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for DigiMarCon.

Certain content and products and services offered to you through our Web site are served on Web sites hosted and operated by a company other than DigiMarCon ("Third Party Contractor Web sites"). Therefore, if you purchase services or products through one of these Third Party Contractor Web sites, you will be purchasing it from the Third Party Contractor and not from DigiMarCon. Further, you should be aware that any information you disclose once you access these other sites is not subject to this Privacy Policy. DigiMarCon does not endorse and is not responsible for the privacy practices of these Third Party Contractor Web sites and, therefore, you should review the privacy policy posted on the other site to understand how that Third Party Contractor Web site collects and uses your Personal Information. Also, if you have reason to believe that you may be leaving our Web site and entering a Third Party Contractor Web site, you should be cautious about providing any Personal Information until you have reviewed the privacy policy posted on the other site.

DigiMarCon is a contractor and provides co-branded products and/or services to Web sites hosted and operated by companies other than DigiMarCon ("Channel Partner Web sites"). You can only access these co-branded content and products and/or services through the Channel Partner Web site. The co-branded DigiMarCon pages that you may access through a Channel Partner Web site have different registration processes and opportunities for information collection, and Personal Information that you provide on these pages may be shared with the Channel Partners. Each of these co-branded DigiMarCon sites has its own privacy policy posted on that site. Therefore, if you visit one of these co-branded DigiMarCon sites, please read the privacy policy that is posted on that site, as well as the individual privacy policy of the Channel Partner Web site.

In addition to the Third Party Contractor Web sites that you may access as described above, for your convenience there are links to Web sites operated by companies other than DigiMarCon that are not contractors who provide content, products, and/or services through our Web site ("Third Party Web sites"). These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors or affiliated business partners of DigiMarCon. DigiMarCon does not disclose your Personal Information to these Third Party Web sites without obtaining your consent. DigiMarCon does not endorse and is not responsible for the privacy practices or content of these sites. If you choose to link to one of these Third Party Web sites, you should review the privacy policy posted on this other site to understand how that Third Party Web site collects and uses your Personal Information.

DigiMarCon may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. We might also inform a company that performs services or that provides products and/or services to DigiMarCon (that may or may not be a DigiMarCon business partner or an advertiser on our site) that "50% of our users live in the USA" or that "85% of our users have purchased products and/or services which can be downloaded from DigiMarCon Web site." Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We may not limit the third parties' use of the Aggregate Information.

DigiMarCon wants your Personal Information to remain as secure and accurate as possible. We implement appropriate measures and processes to protect your Personal Information and maintain its quality, such as encryption. Although we make reasonable efforts to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that thieves could find a way to thwart our security systems.

You will be given the option to opt in or sign up for recurring informational/promotional e-mails from DigiMarCon and/or third parties. You may opt out of receiving e-mails from or on behalf of DigiMarCon. You may opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, click on the "reply" button in your mail program, then type in the word "UNSUBSCRIBE" in the "Subject" field and send. DigiMarCon Customer Service will unsubscribe you.

You may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.

This privacy statement applies only to the Site. The DigiMarCon Web site does contain links to other sites. Once you enter another Web site (whether through an advertisement, service, or content link), be aware that DigiMarCon has no control over and is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each and every Web site that you visit through a link or advertisement on DigiMarCon Web site or any site that collects Personal Information from you.

You can always contact us in order to (1) delete your Personal Information from our systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at update@digimarcon.com. Such changes will not have any effect on other information that DigiMarCon maintains. If you have a complaint or problem you may e-mail us at support@digimarcon.com and the customer service department will forward your complaint to the appropriate internal DigiMarCon department for a response or resolution. We try to answer every e-mail in a timely manner but are not always able to do so.

You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to DigiMarCon from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will endeavor to delete all Personal Information stored in the databases we actively use for research and daily business activities, as well as other readily searchable media.

In the future and without notice to you, we may make significant or non-significant changes to our privacy policy affecting the use of the Personal Information you provide to us or other information we have gathered. You should visit our Web site from time to time and read our Privacy Policy then in effect to familiarize yourself with the current version.

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